An Unapologetic Celebration of Amateur Fashion



My style inspiration has always come from what I see people wearing on the street. It's those moments when I bump into someone at a coffee shop, and realize that I'm obsessed with their jacket or love their shoes. When I see someone combine certain colors in a unique way. I think, 'Oh, I could do that.' or 'I have a dress that would look great with that jacket.' Street style is this endless stream of possibilities. Of human creativity that gets displayed on our bodies every day.

I admire these people. The beauty about it really lies in the fact that most of them aren't professionals. They're baristas, PR agents, graphic designers, therapists, you name it! The point is that they aren't getting paid to be a part of the fashion industry. It's not their job to know what's the color of the season or what trends we'll all be wearing six months from now. They're just regular people expressing themselves through what they wear. At most, to them it's a hobby. I think that's really beautiful. The insane thing is that a lot of them are actually really good at it.

I find amateur fashion so inspirational because of its inherit bravery. The girl walking down the street isn't expected to dress in the newest trends. She's not going to be making any statement on the red carpet. Nobody is going to photograph her that day. She'll wear it because she wants to and has the guts to pull it off. She might get a few compliments, some people might stare and not understand it. That's it, she'll go throughout her day and wear something else tomorrow.

That's where I come in. I think some time ago I realized that if I took a photo of someone every time I thought, 'I love her look' or 'his outfit is on point' I would have this incredible library of real people modeling their personal expression en plein air. Through this blog I get to share that moment of admiration with whoever is willing to look. It's really special to me. This is my unapologetic celebration of amateur fashion.

Don't get me wrong. I still read fashion magazines. You'll still find me stalking Karlie Kloss and Kendall Jenner on Instagram. I love the fashion industry. That being said, ultimately the thing I find most inspiring in my own personal style is seeing what what people wear as they go about their daily life.

Until next time heroes, Deanna

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